What's with All the Changes in the HCM and Recruiting Landscape?


If you’re like most HR and talent acquisition professionals, you undoubtedly noticed the incredible amount of news, partnerships and collaborations announced among major players in the HCM industry just in the last few weeks alone. IBM Watson and Workday. LinkedIn and Glint. Oracle and LinkedIn to name a few. Not only are there some big players teaming up, but established companies continue to make inroads with their recruiting solutions. Microsoft Dynamics 365. The new LinkedIn Talent Hub ATS. The list goes on and on.

And how could you forget about the Glassdoor acquisition? It was just a few short months ago that Recruit Holdings, the parent company of Indeed, quietly acquired Glassdoor, but sent big waves through the recruiting tech industry by signaling continued consolidation of major tech players in online recruiting. It also left many talent acquisition professionals wondering what this would mean for the future of finding and connecting with talent online. Over the last two years alone, we’ve also seen the HR tech landscape and job board industry transform with the introduction of Google for Jobs last summer and the previous acquisition of Monster in 2016 by Randstad.

So what explains all this recent change in the HCM and recruiting landscape? One thing is clear. Each of these industry collaborations and consolidations are proof we have entered a world where optimizing recruitment marketing activity is essential to recruiting success. Simply put, we are in the era of recruitment marketing optimization.

The Past Informs the Present

Over the last two decades, the progression of technological capabilities has tremendously impacted recruiting. Companies have seen integration to the Internet, the emergence of early online recruiting technologies, advancing technologies through early social and mobile functionalities, HCM transformation that identified the gap between the applicant tracking system functionality and an optimized candidate experience, and the emergence of recruitment marketing as the solution to that gap. And that means the current environment points to one thing—you cannot let this era to optimize your recruitment marketing pass you by.

Eras of Recruitment Marketing

Throw Low Unemployment and Savvy Candidates into the Mix

You also can’t overlook the impact of low unemployment on recruiting effectiveness, too. In September 2018, the U.S. unemployment rate declined to 3.7 percent, according to the Bureau of Labor Statistics. The Wall Street Journal further reports that this historic unemployment rate is at its lowest level since 1969. But it’s not just low unemployment that is impacting talent attraction. Today’s employees are more knowledgeable, better informed and more technically savvy than ever before. And they expect the same consumer-quality experiences in their job search as they encounter in their daily digital lives. With more people employed now than ever before in the previous 50 years, and candidates who are more sophisticated and well-informed, companies must ensure their recruitment marketing strategies, processes and technologies are optimized to connect with the right talent at the right time. Otherwise, they will miss the opportunity to attract and engage quality talent both now and in the future.

So What Does Optimized Recruitment Marketing Look Like?

Optimized recruitment marketing means each of the core process areas of recruitment marketing—inbound marketing, sourcing, outbound marketing, relationship management, candidate engagement, and conversion and outcomes—are all interconnected. They work together in an integrated environment to deliver personalized candidate experiences, achieve integrated data and optimized systems, and ensure recruiters leverage simple, results-driven processes for success. It means getting the right methodology and simplifying the path to world-class recruitment marketing results in your organization.

Start Optimizing Your Recruitment Marketing

If you are looking for a place to start optimizing recruitment marketing in your organization, Talemetry has now made it easy for organizations to self-identify their current level of recruitment marketing efficiency and maturity through the new EVOLVE Self-Assessment. This free online resource gives talent acquisition leaders and recruitment professionals a simple way to understand how sophisticated their recruitment marketing currently is, and then develop strategies to optimize their recruitment marketing function for the future.This assessment is based on the EVOLVE Maturity & Efficiency Framework that empowers recruitment marketing professionals to put into action the strategies and technology that will help them make decisions today to optimize their recruitment marketing, advance their maturity, deliver efficiencies across their enterprise, and prioritize ongoing recruitment marketing investments. The EVOLVE Framework is the only methodology available in the recruiting industry today that simplifies the complexity of recruitment marketing by bringing together the six core process areas. By breaking down barriers and removing siloes, EVOLVE simplifies the path to optimizing recruitment marketing strategies, processes and technology.

If you want to learn more about how you can optimize your own recruitment marketing strategies and processes with the best recruitment software for attracting top talent, then we also invite you to join us for our upcoming webinar, 2018 Recruitment Marketing CPR: Conversion Process Results with Madeline Laurano, Aptitude Research Partners. Learn what it means to deliver an outstanding candidate experience, optimize your recruitment marketing strategies and drive results for your recruiting organization.

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