Results. Simplified. Sounds good, right? But results can only happen if users adopt the new tool or solution. You’ve probably been in a situation like this before. You have a business problem. You’ve invested in the best technology to solve the problem. But the new solution was never really embraced, and as a business leader, you just can’t understand why users aren’t leveraging the solution. The challenge is even greater when you have to justify the solution investment to the executive team.
It all comes down to lack of user adoption.
What is User Adoption?
User adoption is when users incorporate new tools and technology into their process to solve a specific need. Many of us don’t like change. For users to adopt a new system, they need to understand how it impacts their day-to-day life, see how this new technology will make their lives easier, and feel confident in how to use the new system effectively. At Talemetry, our need is to identify and engage more candidates to meet your talent acquisition goals. Offering your users new technology and a better way to source and attract candidates may be a positive thing, but selling the team on how to learn a new tool can be challenging. Many teams overlook this critical aspect of implementation success.
User adoption strategies are crucial to helping customers achieve their business goals. While the focus is often on the system and the users, there should also be a focus on business results. Without a good strategy, you will not get the usage needed to get more of the right candidates to apply to your jobs. This will lead to frustration and a general misunderstanding of how to achieve your goals.
When users are appropriately trained on software, they are more likely to embrace it and integrate new practices that increase their productivity. As user adoption grows, companies start to see measurable results aligned to their business goals. Talemetry works with our customers to help them achieve their business goals throughout the customer lifecycle.
What Does a Good User Adoption Strategy Look Like?
When you select a vendor and technology partner, you’ll want to be sure they can support your User Adoption Strategy. The User Adoption Strategy should at a minimum include:
- User adoption plan
- Key user requirements—must be fulfilled for the plan to be considered successful
- User training plan
- Communication plan—includes topics, session dates, and expectations
- Success metrics
For Talemetry customers, user adoption is ensured in three ways:
- Learning @ Talemetry
- Guided usage through quick start user sessions
- System configuration and automation
Learning @ Talemetry is our e-learning program. We offer more than 20 courses for recruiters, sourcers, recruitment marketers, web developers, and all other users who interact with the Talemetry solution. The courses are live and interactive sessions led by Talemetry subject matter experts. During the implementation process, our Product Training Manager will create a customized training plan that outlines the courses you and your teams will need to take to establish foundational knowledge for using Talemetry.
Once you are live with the solution, your Customer Success Manager will provide guided walk-throughs on using our solution. During these sessions, they will also show you step by step how to apply the information from Learning @ Talemetry and incorporate the Talemetry solution into your process.
Sessions typically include:
- Creating searches using keywords, locations, and filters
- Creating and managing auto searches to build talent pipelines
- Sending emails through Talemetry
- Using talent networks to engage passive candidates
- Creating and managing mass email campaigns
The end result following training is that the customer and users will understand the basic actions in Talemetry Recruitment Marketing to get more candidates to apply to their jobs.
Finally, Talemetry will deliver pre-configured auto searches and email campaigns for the customer. Based on an analysis of the supply and demand of the talent database, Talemetry manages both the setup of talent pipelines using auto search of both internal and external sources, and creating and managing initial email campaigns (volume dependent on size of database).
You can’t improve what you can’t measure. So be sure to know up front how you will measure user adoption success. Results are typically measured by:
- Talent database growth—from external search targets
- Email effectiveness—open and click rates
- Hires by channel—what sources and activities are delivering hires
- Recruiter activity
* Note: Result metrics may vary by customer solution.
The Benefits of User Adoption Keep Going
With a solid user adoption plan in place before you go live, you increase the likelihood that users will recognize how the solution can help them achieve their recruiting goals, like finding and engaging talent faster and more efficiently. In addition, you will start to identify internal super users who can demonstrate best practices and act as subject matter experts. Perhaps most important; you will have a clear path to achieving greater ROI with a trusted technology partner like Talemetry. And simplifying results may not be so challenging after all.