AI + CRM: What happens when you take these two terms and put them together? AI is no doubt the buzzword of the day. And many recruiting technology vendors want to talk about CRM (and for good reason, it’s delivering tremendous value). But trying to just merge them together without a good understanding leaves many a recruiter with clicks, eyeballs, and lots of market chatter. Actual, tangible recruitment marketing results? Well, that depends.
For the past few years, many recruiting technology vendors have been passing very limited capability such as job alerts, primitive talent network forms, and the like, off as “Candidate Relationship Management.” The reality is, there are very few enterprise grade full-cycle CRM tools (and we think really only one that delivers full capabilities). Full cycle CRM systems enable organizations to do the following, for all audience types:
- Source new talent
- Increase talent pipelines with strategic candidates
- Deliver personalized messaging
- Execute 1-to-1 communication
- Deliver nurture campaigns
- Track and measure all candidate interaction
- Analyze and continuously improve
AI and automation intelligence, when applied to full-cycle CRM, offer a tremendous opportunity to achieve incredible recruitment marketing results.
AI’S IMPACT ON PERSONALIZED MESSAGING
AI applied to sourcing and personalized messaging can dramatically and consistently increase the size of the audience for your outbound marketing efforts. AI can source 24/7 with automated processes that are integrated with all kinds of data sources. AI can sort, filter, and segment at the same time. AI delivers tremendous value by automating what would have traditionally been manual, time consuming tasks. For example, one Talemetry customer increased their military veteran outreach network by over 1,000% in just six months using intelligent and automated sourcing and auto segmentation. Just imagine for a moment how much easier it would be to reach your strategic hiring goals when you have 10 times as many candidates to choose from! And imagine the impact to the candidates you hire with that talent pool.
AI applied to communication offers the opportunity to consistently reach more of the right people, with the right message, at the right time. What that really means is that instead of sending email after inmail with no response, you instead have a steady stream of engaged and qualified candidates. Candidates who have had consistent and frequent communication from your recruiting team. Candidates who understand your employee value proposition. Candidates who know what it’s like to work with your company and want to know more. Talemetry customers consistently see email campaign and open rates of over 70-80%, which is a sure sign of the right message to the right person at the right time.
So, does AI kill CRM? Not in the least. Does AI enable better, more productive CRM results -- absolutely, especially when it is applied to comprehensive CRM. So it just might be a good use of your time and effort to understand more about AI and how even after all of the hype it can help you to get more of the right candidates into your pipelines.