One of the biggest impacts to the recruiting industry in 2017 was the introduction of Google for Jobs. Even before Google for Jobs was released, 73% of job seekers were beginning their job searches on Google. Google has taken their great search technology and is attempting to help workers find the best job opportunities for them.
Google for Jobs, simply stated, takes free form searches from job seekers and uses Google's algorithms and machine learning to better match the many permutations of a job title to actual relevant jobs – regardless of title. And it gets better the more it gets used.
The question to consider is how Google for Jobs will impact your candidate experience.
Historically, you may have seen the jobs on your career site get overrun on Google rankings by the same jobs located on job boards like Indeed and others. They scrape the jobs off your career site and then optimize them for Google and ultimately give you free traffic, but they sit squarely in the middle. This is good and bad. Many companies never really focus on optimizing the job listings on their own career site because Indeed does it for them. The problem with that is that the extra clicks between Google and Indeed and your career site result in fewer visitors and applicants for you. Now, with Google for Jobs, job listings will appear on the first page, even before organic results, under the well-known blue Google bar. Google for Jobs aggregates job listings across multiple job boards and removes duplicates, simplifying the process for candidates. And that Google dual-pane reader provides simple logical filters to hone in on locations, employers, and more.
To ensure that your jobs appear in Google’s reader, update your job pages to adhere to their published structured data markup and make simple changes to your sitemap file in accordance with Google’s recommendations.
Although Google doesn’t actually alter the candidate journey, it reduces the number of steps that the candidate needs to make. Google is simplifying and streamlining the process, from being multiple steps such as searching on a job board, linking to a company website, then searching on a career page and finally finding the relevant job listing. Now, with Google for Jobs, candidates are brought directly to the job listings. With direct access to the job listings within the Google platform, the candidate experience becomes simpler and easier to navigate.
Google for Jobs is also simplifying the process and candidate experience by not duplicating unique job listings that may be available on different sites. For example, you may have your job listed on your career site, as well as Indeed. Google for Jobs uses its own algorithm to avoid duplication and further simplify the candidate experience.
And since its launch, Google for Jobs has introduced new features including salary and location information, as well as a ‘saved jobs’ function. This helps candidates to find the right jobs for them and improves the overall candidate experience. This in turn helps your recruiting team reach those best candidates faster.
As Google streamlines the job search process, it’ll give employers the opportunity to bring and promote a strong employer brand more directly to candidates. The earlier you can promote your employer brand to those desired candidates, the better opportunity you have to tell them about your employee value proposition.
Talemetry client’s are well prepared for Google for Jobs and have been embracing this new solution since its release. They are combining modern job marketing SEO and world class candidate conversion experiences to make their ideal talent's journey seamless right from the first Google search. Keep an eye out for Talemetry’s Guide to Attracting More Candidates with Google for Jobs.
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