Candidate Sourcing 2017's Top Recruitment Marketing Technology Initiative


Candidate sourcing is the most important technology initiative for recruiting organizations, according to Talemetry's 2017 Recruitment Marketing Technology Report. The survey measured the top drivers and technologies for recruiting organizations in 2017.

In addition to the importance of sourcing, the results also revealed that the biggest challenge organizations face in recruiting is getting enough of the right candidates. An overwhelming 71% of organizations surveyed chose lack of qualified candidates as their greatest challenge for 2017.Survey_Results_Number_11.png

But the fact that their most important technology initiative in 2017 is candidate sourcing tools reveals a widespread and growing strategy in reaction to the current talent shortage.

With 1.5 active candidates available for every open job according to the Bureau of Labor Statistics, and projections that this will drop to one candidate per open job by 2018, organizations understand that they need the best tools to proactively find candidates.

The days of heavy reliance on job boards are over for a number of reasons, including:

  • High employment. Most candidates are already employed and are not regularly visiting job boards.
  • Fragmented channels. There are many more ad channels to candidates, including social networks, specialized job boards, pay-per-click ads, and more. It takes a much more sophisticated approach to be successful.
  • Competition for attention. With hand held devices, work email, social networks, and the internet monopolizing people's time, it is very difficult to cut through the clutter and get the attention of both active and passive candidates.

With this as a given, top recruiting organizations are working towards a more proactive and predictable method of getting more of the right candidates.

Sourcing, CRM, and Relationship Based Recruiting

A focus on sourcing tools, combined with Candidate Relationship Management (CRM) gives organizations a toolset that can support building a centralized talent pool that can become the foundation of all hiring efforts.Put recruitment marketing to work for you

Sourcing tools make it easier and more effective to search resume databases, talent networks, and in some cases past applicants. CRM systems let you build pipelines of sourced candidates for strategically important job families, evaluate and manage these candidates through the pre-hire process, and build relationships via automated email campaigns.

This structured and proactive approach to recruiting enables organizations to curate a more targeted talent pool from which to hire, rather than sift through the high percentage of unqualified applicants that typically come from job board ads.

Of course proactive sourcing doesn't replace other recruitment marketing activities like job board advertising, social networks, pay-per-click ads, etc. But it is more important than ever to make candidate sourcing a significant pillar in your candidate acquisition efforts.

To get a free copy of Talemetry's 2017 Recruitment Marketing Technology Survey Report , click here.

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