PART 1 OF THE EVOLVE RECRUITMENT MARKETING SERIES
The 122nd Boston Marathon will take place on April 16 this year. And just as in previous years, when the marathon comes around, I find myself marveling at the sea of runners who have qualified for the race. Each time a runner crosses the finish line, I am astounded by the stamina, training, and discipline it takes to reach that point. The personal journeys that led each finisher to the Boston Marathon are pretty extensive. And it’s clear that no individual at the marathon had just started running in the days or weeks before. Instead, it took careful planning, training, eating right, learning technique, and working up to the marathon itself. Countless hours of cross-training, running smaller races—5Ks, 10Ks, half marathons—mental conditioning, and building a support network were all part of the road that led to this point. In other words, the runner is optimized. At peak performance in all areas.