In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions. The modern marketer recognizes that the way in which visitors interact with their digital and web content determines how the relationship may progress and develop over time.
So how can recruiters learn from this perspective? Let’s start off with the basics by first examining why your career site is so important to recruitment.