Strategic recruiting CRM (candidate relationship management) software helps recruiters organize, automate, and synchronize candidate attraction and marketing activities. Recruiting organizations can now search, segment, and engage huge volumes of candidates with pinpoint accuracy.
If you are considering utilizing recruiting CRM solutions within your organization, following these best practices will ensure you get full value from your efforts:
Build, segment, and engage talent pools
The biggest value of strategic recruiting CRM is the ability to centralize and grow all the candidates that you acquire through your recruiting efforts. Candidate information can be pulled from talent networks, applicant tracking systems, LinkedIn, advertising, databases, and agency searches. Recruiting CRM search tools group candidates into pipelines for key job families, allowing recruiters to search by skills, experience, location, and other criteria. Segmented lists of targeted candidates can be used to keep potential candidates “warm” by creating email campaigns that invite them to apply.
Recruit for specialized talent
Sourcing is a big part of strategic recruiting CRM. Users should build lists or folders for jobs typically hired for and utilize CRM search tools to pinpoint talent in the proprietary talent pool before spending money on external searches and job ads. Strategic, integrated recruiting CRM tools make it easy to tap “silver medalists” or the candidates that were good enough to reach the interview stage for previous hires and search passive candidates including people with specific skills who may be employed with a competitor or within a target industry.
Source for high volume positions
For high volume positions, it makes sense to send mass apply invitations to large amounts of candidates. Then, measure results and refine your searches and emails based on response rates and hiring success over time. Once searches are defined, regularly run them against your best performing source databases and pull the results into your CRM for sourcing.
Strategic recruiting CRM is all about testing, refining, and optimizing. Monitor results and beginning to standardize your practices around your most successful sources, emails, searches, etc. Set up key success criteria and monitor these metrics frequently.
Implementing strategic recruiting CRM should be driven by strategic objectives, current processes, and desired outcomes.