While it’s important for recruiters to take advantage of online job boards and social media in order to get the word out about new job listings, a company’s career website or careers page is the hub of all online recruiting activities. Silkroad recently reported that external online sources represent a whopping 83% of all hires. It’s been reported that recruiters rely heavily on technology to do their jobs, but there is one area where we find many recruiting organizations are missing the boat. Many career sites are still not mobile-friendly. In 2015, the cost for not catering to mobile devices just got much higher. Here’s why:
Big changes for Google’s mobile-friendly algorithm
In case you haven’t heard, Google will be expanding its use of mobile-friendliness as a ranking signal starting April 21st in an effort to provide users with relevant, high quality search results that are optimized for their devices. This means that web pages (like your job listings) that Google doesn’t consider to be mobile-friendly will be negatively impacted, while mobile-friendly pages may see a boost in Google search traffic from mobile devices. In other words, mobile friendly job-pages will rank higher than yours, if yours rank at all on mobile devices.
If you’ve been dragging your feet when it comes to upgrading your career site to mobile-friendly status, this should serve as an alarm bell to do so, and soon. Lack of a mobile-friendly site will now be even more costly for recruiters. A recent Indeed study determined that 65% of people are using their mobile devices to search for jobs. That’s a lot of traffic to be missing out on.
Poor user experience
Even if your career site visitors are coming from sources other than Google (email blasts, social media posts, etc.), they are landing on your mobile-unfriendly site with their mobile phones. According to Smart Insights’ Mobile Marketing Statistics 2015, 80% of Internet users own a smartphone and 47% own a tablet. "Mobile recruiting" is now just "recruiting." These Internet users have grown accustomed to a simple, mobile-friendly user interface as they browse many of their favorite websites including news and social media sites. Landing on a non mobile-friendly page is a frustrating experience that results in high bounce rates and wastes the dollars spent getting candidates to reply.
Negative brand/company perception
Landing on a non mobile-friendly career site is not only a nuisance for job seekers, it can also leave them with a negative impression of the company overall. A company that doesn’t have a mobile-friendly website is behind the times in 2015. It can already be challenging enough to recruit today’s top talent. You don’t want to give them a reason to leave you off of their list of companies they’d like to work for.
It’s time for recruiters to make a strong push towards launching mobile-friendly career sites. The web development work will require an investment, but losing out on great candidates is going to cost recruiters much more in the long run.