Talent networks or talent communities are a great place to cultivate passive candidates, but your talent network isn't a Field of Dreams: If you build it they will not automatically come. It's up to you and your team to actively grow and cultivate your network so that when hiring demand increases, you have the best possible talent pool to pull from.
To get more candidates and better segmenting and sourcing information from your talent network, it’s necessary to follow best practices.
To start, it’s important to create a great user experience for candidates. Make it as easy as possible for them to connect with you! The opt-in button should be highly visible across the entire career site. On the opt-in form, ask for only the bare minimum information needed. A complicated form can be a turn off and a simple form will increase conversion rates. Each candidate has different preferences, which is why it’s important to provide them with options. For example, allow them to upload a resume OR connect with their LinkedIn profile (as long as your technology can extract profile information). No matter who your candidates may be, there’s a good chance they will visit your site on a mobile-device at some point in their job search process which is why it’s essential to provide a mobile-friendly experience. If a candidate’s experience on a mobile device isn’t a good one, it reflects poorly on your company or brand which can limit your talent pool.
In addition to providing a great user experience for candidates, don’t forget about your recruiters. A talent community will only be used to its fullest capability by recruiters if they can easily search to identify the best candidates, segment them into a targeted talent pool, and reach out to them as jobs that match their criteria become available.
Once you’ve built up a pool of talented candidates, it’s important to keep them engaged. Make sure your great candidates don’t forget about you and your wonderful job opportunities! It’s important for your company to stay top of mind. In addition to sending emails to your talent pool when appropriate job opportunities arise, reach out whenever important events occur in your organization, specifically in the departments they have expressed an interest in working in.
Like any tool, it’s imperative to actively monitor the success of your network. Determine what your key success criteria are and measure regularly.
Because you invest so much time and energy in attracting qualified candidates to your website to fill open jobs, your network is a key strategy for maximizing that effort. To learn more about how to maximize your talent network effectiveness, download Talametry's free Talent Network Solution Snapshot. This free best practice report will help inform your efforts whether you are considering implementing an new strategy or maximizing one that's already in place. Click here for your free Solution Snapshot.