AI + CRM: What happens when you take these two terms and put them together? AI is no doubt the buzzword of the day. And many recruiting technology vendors want to talk about CRM (and for good reason, it’s delivering tremendous value). But trying to just merge them together without a good understanding leaves many a recruiter with clicks, eyeballs, and lots of market chatter. Actual, tangible recruitment marketing results? Well, that depends.
One of the biggest impacts to the Recruiting industry in 2017 was the introduction of Google for Jobs. Even before Google for Jobs was released, 73% of job seekers were beginning their job searches on Google. Google has taken their great search technology and is attempting to help workers find the best job opportunities for them.
On Friday Talemetry hosted a panel discussion webinar with experts to discuss how to source and attract more diverse candidates. Our panelists included Dean Da Costa, author of Thesearchauthority, Lori Sylvia, Founder and CEO of Rally Recruitment Marketing, and Stephen Schwander, Director of Client Solutions for Talemetry.
More than 50% of IT projects are failing today. Software implementations, including recruitment marketing implementations, can fail completely, be significantly delayed, or simply not deliver expected results. Early adopters of recruitment marketing learned the importance of having a dependable, proven vendor. Many early adopters worked with technology companies who weren’t able to deliver all that they promised. The vendor told a good story, but when the time came, implementation dates were missed, and results not delivered. The reasons implementations fail can vary but some of those reasons include:
Recruitment marketing has rapidly evolved and grown from being a nice to have to a core talent acquisition function, as well as a necessity to build proactive pipelines of well-qualified candidates.
The earliest adopters were pioneers in the industry, working with disparate systems and processes. These early adopters were critical to the evolution of now maturing functions. Early adopters may have had one product for social recruiting, another system for email marketing, painstakingly difficult databases of “bought” candidates with extremely limited and out-of-date data -- yet a desire to do it all better.
Last week Talemetry hosted a webinar with Madeline Laurano of Aptitude Research Partners. Madeline shared her insights into what 2018 talent acquisition trends would matter and her recommendations for leading organizations to get the most value from those trends based on Aptitude’s primary industry research.
You're probably familiar with customer relationship management (CRM) software, which businesses use to manage interactions with both current and potential customers. Now allow us to introduce its close cousin, candidate relationship management (CRM), a category of software that helps recruiters track all of the information and tasks associated with candidate interaction.
“We need to go beyond keyword searching to get the most out of our Taleo database. We know that we have excellent candidates in our talent pool but we can’t effectively source them back into our pipeline.”
2017 was a great year for recruitment marketing (and Talemetry). We are excited to be part of this innovative industry, helping to get more of the right candidates to the right jobs and drive organizational success. Here are six top influences that helped drive the maturity of recruitment marketing in 2017: