If last week’s announcement of the Glassdoor acquisition had you all shook up, then you were probably in good company. The big news that Recruit Holdings, the parent company of Indeed, had acquired Glassdoor was quietly announced, but made a big statement to the recruiting tech industry. It signaled the continued consolidation of major tech players in online recruiting and left many talent acquisition professionals wondering what this would mean for the future of finding and connecting with talent online.
Last Friday evening, I had the privilege of attending the Rally On Gathering hosted by Rally Recruitment Marketing at a local brewery near Boston. Heartfelt congrats to Rally for a successful event and all the success over this past year.
According to Forbes, a career in medicine is view by 90 percent of Americans as a prestigious profession. And most people would agree that caring for others is a noble calling, but finding the right talent in such a highly regulated industry is not always the easiest task. In fact, healthcare organizations today often struggle to find a steady stream of talent and to build talent pipelines that keep up with the demand for highly skilled healthcare professionals.
It’s a tough time to be in retail. And it’s even tougher trying to find hourly talent that can connect with customers to drive sales and beat the slump that most retailers find themselves in. But even in the midst of all the retail recruiting challenges in 2018 and such dismal news for brick-and-mortar stores, there are retailers who are successfully attracting great talent and recruiting for retail. And the story of one large national retailer can teach us a whole lot.
Topics: retail recruiting strategies
Last Thursday we hosted a thought-provoking webinar that examined how organizations should evaluate the effectiveness of their own recruitment marketing strategy, processes, and technologies. Featuring George LaRocque, Principal Analyst and Founder, HRWins Reports on HR Technology Innovation, and Pete Sanidas, Vice President, Enterprise Sales, Talemetry, the Evolve Recruitment Marketing discussion focused on the framework for maturity and efficiency within recruitment marketing organizations, and gave practical steps for prioritizing your investments to drive performance for the future.
Topics: recruitment marketing
Results. Simplified. Sounds good, right? But results can only happen if users adopt the new tool or solution. You’ve probably been in a situation like this before. You have a business problem. You’ve invested in the best technology to solve the problem. But the new solution was never really embraced, and as a business leader, you just can’t understand why users aren’t leveraging the solution. The challenge is even greater when you have to justify the solution investment to the executive team.
It all comes down to lack of user adoption.
One of the most important things you can do to prove the strategic value of recruitment marketing in your organization is to understand, measure, and report on the right metrics. Remember, data and analytics are only as good as their ability to guide your decision making for smarter recruiting and for continuous improvement across your recruitment function. So what are the best ways you can measure recruitment marketing ROI?
PART 2 OF THE EVOLVE RECRUITMENT MARKETING SERIES
The French philosopher and 1927 Nobel Prize winner in literature Henri Bergson once said, “To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly.” While the process of maturity may seem daunting to some, it’s a challenge readily accepted by others. And that’s often the case in recruitment marketing. Some organizations have reached the place where their recruiting strategies and processes are well-oiled and highly sophisticated. Continuous improvement is the game. But for many other companies, the maturity process is limited. They lack understanding of how to change or move their recruiting organization to the next level.
PART 1 OF THE EVOLVE RECRUITMENT MARKETING SERIES
The 122nd Boston Marathon will take place on April 16 this year. And just as in previous years, when the marathon comes around, I find myself marveling at the sea of runners who have qualified for the race. Each time a runner crosses the finish line, I am astounded by the stamina, training, and discipline it takes to reach that point. The personal journeys that led each finisher to the Boston Marathon are pretty extensive. And it’s clear that no individual at the marathon had just started running in the days or weeks before. Instead, it took careful planning, training, eating right, learning technique, and working up to the marathon itself. Countless hours of cross-training, running smaller races—5Ks, 10Ks, half marathons—mental conditioning, and building a support network were all part of the road that led to this point. In other words, the runner is optimized. At peak performance in all areas.
AI + CRM: What happens when you take these two terms and put them together? AI is no doubt the buzzword of the day. And many recruiting technology vendors want to talk about CRM (and for good reason, it’s delivering tremendous value). But trying to just merge them together without a good understanding leaves many a recruiter with clicks, eyeballs, and lots of market chatter. Actual, tangible recruitment marketing results? Well, that depends.